Puma

After months of teasers, Puma and J. Cole have officially announced their collaboration sneaker dropping midnight. 

 

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Cole world?

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Cole first teased the collaboration in February, announcing via YouTube his partnership with Puma in a short video. In it, you can see flashbacks of Cole playing basketball and even him today repeating the dunk he attempted at last year’s NBA All-Star Saturday Night. Now, the A-list rapper inks his creativity on his first shoe with the brand.

The RS Dreamer is named after Cole’s dreams, and is one of the brand’s first basketball shoe collaborations with a rapper. In 2018, the brand hired Jay-Z as a creative director to steer the brand to broader horizons. Since then, the brand has partnered with many other notable artists, including Nipsey Hussle, The Weeknd, Big Sean, and recently YBN Cordae. While the basketball court is dominated by Nike, Jordan, and Adidas. Puma has made a major name of themselves over the last few years, and now J. Cole joins the family.

Fans got to see the collaboration up close for one of the first times when Lakers Forward Kyle Kuzma rocked them during a practice session in the NBA Bubble, as well as Sacramento Kings big man Marvin Bagley III. The sneaker is set to go for $125 on release day according to Puma’s website

 

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July 31.

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What else does J.Cole have in store?

Outside of the new sneaker deal, Cole recently released a personal essay on The Player’s Tribune, looking back on his life and success, the birth of his two sons, and his rise to one of the top MCs in the game. He even teased his next album, The Fall Off could potentially be one of the last items on his bucket list before “Hanging up my jersey”. His most recent drop, two songs entitled “Lion King on Ice” and “The Climb Back”, served as the potential intro to his last project. But, with this upcoming Puma collaboration- it is clear that Cole has a lot more than one last album on his bucket list.


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